Marketing for hospitality and tourism 6th edition download

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Marketing for hospitality and tourism ebook, 2017 worldcat. Description test bank for marketing for hospitality and tourism 6th edition by kotler. Philip kotler, one of the worlds foremost authorities on marketing, along with hospitality marketing experts john bowen and james makens bring their knowledge of the industry to the pages of marketing for hospitality and tourism, fourth edition. Taking an integrative approach, this highly visual, fourcolor book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.

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